Petaluma, CA (January 15, 2015) …TRG-Aston Martin Racing North America has partnered with LaSalle Solutions, a leading provider of IT life-cycle asset management services and the market leader for its powerful cloud based toolset, LAMP. This partnership comes in time for the company to capitalize on the season-opening twice-round-the-clock enduro, the Rolex 24 Hours at Daytona, and the massive support and attention it garners as well as TRG’s amazing history at this event. LaSalle partnered with TRG-AMR after careful consideration and seeing the value of the sportscar world and the multiple opportunities that exist within the elite paddocks of IMSA TUDOR and Pirelli World Challenge competition.
The partnership with LaSalle is designed to focus on a strong Business-to-Business, co-branding and high end corporate hospitality events, including showcar appearances, media events, and more. Along with this partnership, TRG-AMR plans to run LaSalle branding on all the team’s equipment competing in the Pirelli World Challenge, IMSA TUDOR United Sportscar Series, and the North American Endurance Cup competition throughout the 2015 season as well as staging numerous corporate events throughout the year.
Steven Robb, President of the Solutions Group, LaSalle Solutions: “As we looked to expand our racing program it was important for LaSalle to be working in a Series that our customers are clearly represented. Between IMSA and Pirelli World Challenge we have a great representation of our customers, and with TRG-AMR we know we have a winning team.”
Kevin Buckler, CEO, TRG-AMR North America: “Partnering with LaSalle Solutions was just perfect. They’re amazing at what they do and are top performers in their field, just like us. We hope to support LaSalle through numerous business opportunities, as well as great client and VIP hospitality and entertainment programs throughout the year. Partnerships like this really expound on just how powerful the sportscar paddock has become. While other series are struggling, the sportscar paddocks in North America are flourishing with new deals like this. I’ve said it before – we are at a magic moment in sportscar racing right now. I haven’t seen it this popular in the 23 years I have been racing professionally from Le Mans to Daytona. We’re really looking forward to over-delivering for them and making sure this relationship is long and prosperous for all.”
About LaSalle Solutions: Founded in 1980, LaSalle Solutions is a leading provider of life-cycle management services for technology and capital assets. These services include acquisition and financing, IT asset management, maintenance contracts management, remarketing and disposition. LaSalle Solutions’ processes, outstanding customer service and powerful, market-leading cloud-based toolset, LAMP, enable customers to more economically and effectively manage and plan to meet their goals.
LaSalle Solutions is an independently operated company and a subsidiary of MB Financial Bank, a publicly traded Chicago-based bank holding company.
MB Financial is traded on the NASDAQ as “MBFI”. For more information on LaSalle Solutions, please visit www.elasalle.comand www.YouTube.com/LaSalleSolutions.
LaSalle Solutions and LAMP are registered trademarks of LaSalle Solutions in the United States.