The Racers Group (TRG) is proud to announce another exciting year of partnership with LaSalle Solutions—a leading provider of IT lifecycle information management services and the industry-leading cloud-based LAMP platform— for the 2019 Season.
This primary partnership comes in time for both companies to capitalize on the season-opening, Endurance Challenge 4 Hours Race at Daytona on January 25th, 2019, and the massive support and attention it garners as well as TRG’s amazing history at this event. LaSalle first partnered with The Racers Group after seeing the value of the sports car world, and the multiple opportunities that exist within its elite paddocks, and the relationship has strengthened each year through the synergies and new opportunities developed together.
TRG’s partnership with LaSalle is designed to focus on strong co-branding, business-to-business networking, and high-end corporate events including; show car appearances, media promotions, driving events, and more. As part of the partnership, The Racers Group will run LaSalle branding on all of the team’s equipment while competing in the IMSA Michelin Pilot Challenge Series, Pirelli World Challenge, Sprint, and Sprint X Series, as well as staging numerous hospitality and entertainment events throughout the year.
Steven Robb, President of the Solutions Group, LaSalle Solutions:
“After closing out 2018 with a Podium finish with TRG, and four major awards from Cisco, the LaSalle team has become spoiled with winning. It just made sense for us to keep the momentum going into 2019, building on our successful track record with TRG and Porsche with the goal of standing atop the podium once again.”
Kevin Buckler, CEO, TRG-AMR North America: When we first partnered with LaSalle Solutions in 2014, it was because I believed there was a very strong synergy with our two companies, not just in our operating style, but also in our core values. When I learned about the four major awards they just received from Cisco, including a Global Award as their Customer Experience Partner of the Year and three major regional awards, it just reinforced all the many reasons we entered into this relationship to begin with and why this has been such so successful for both companies. They’re amazing at what they do and like us, are top performers in their field. We are continuing to support LaSalle through numerous business opportunities, as well as great client and VIP hospitality and entertainment programs throughout the year.
Partnerships like this really expound on just how powerful the Sportscar paddock has become. While other series are struggling, Sportscar Racing in North America is flourishing with new programs like this. Steve is really a leader in this area and understands all of the complex and very profitable nuances and opportunities that exist within our sport. He does such an amazing job of taking care of his best customers as well as prospecting for new ones. That’s what we do together as partners in the sport. We help to grow each other’s business, and in a way that clients have never seen…and they love it. LaSalle is the best at what they do, and it shows in their commitment to their strategic partners and customers alike. We feel the same way about our relationships and our ability to perform at the highest level, and we are looking forward to continuing to deliver on our promise of unparalleled execution on and off the track.
About LaSalle Solutions
Founded in 1980, LaSalle Solutions is a leading provider of technology lifecycle information management services for technology and capital assets. These services include acquisition and financing, IT asset management, maintenance contracts management, remarketing and disposition. LaSalle Solutions’ processes, outstanding customer service and powerful, market-leading cloud-based platform, LAMP, enable customers to more economically and effectively manage and plan to meet their goals.
LaSalle Solutions is an independently operated company and a subsidiary of MB Financial Bank, a publicly traded Chicago-based bank holding company. MB Financial is traded on the NASDAQ as “MBFI.”
LaSalle Solutions and LAMP are registered trademarks of LaSalle Solutions in the United States.
TRG, based in Petaluma, California, has competed at the top level of motorsports since it was founded in 1992. The team has earned four series championships, four Rolex 24 At Daytona victories, a victory at the fabled 24 Hours of Le Mans, a victory at Petit Le Mans, and nearly 200 combined podium finishes in major North American sports car competition, the third-highest total in history and the most for any privateer team. TRG races with Porsche in top-level competitions across the country.The company also offers comprehensive sponsorship, business networking, and experiential marketing programs including race hospitality, VIP/client entertainment, track days, corporate events, and employee team building. Learn more at TheRacersGroup.com
Adobe Road is an award-winning Californian boutique winery located in Petaluma, Sonoma County, producing small handcrafted lots of select varietals and extraordinary blends from both Sonoma and Napa counties. The “A Team” produces world-class wines that owner Kevin Buckler is proud to serve alongside any of the reference point wines in his personal collection. Focusing on capturing the time and place of harvest from extraordinary vineyards these distinctive wines are reflective of terroir in the true French sense. Their accolades are impressive with placements in some of the top restaurants in America and eighteen 90+ ratings from the Wine Spectator as well as numerous awards and medals. A multimillion-dollar winery headquarters and events center is slated to open on the vibrant Riverfront in downtown Petaluma in the summer of 2017. A transitional tasting room, only blocks away, in the Petaluma Mill building, offers visitors a memorable experience and the opportunity to see the progress firsthand. Learn more at AdobeRoadWines.com.