LaSalle Solutions Confirms Extended Partnership with TRG for 2017 Season; Celebratory Livery Revealed

October 4, 2016,
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PETALUMA, CA (October 4, 2016): In celebration of an extended partnership with LaSalle Solutions, TRG-AMR is revealing a special livery for their final Aston Martin race of the season. This weekend at Laguna Seca, the No. 09 LaSalle/BRM Chronographes/Rebounderz Rohnert Park/Racing for Cancer/Pirata Della Strada/Simon Ward V8 Vantage will be part of a strong four-car, eight-driver lineup.

Team drivers Derek DeBoer and Jason Alexandridis will defend TRG-AMR’s SprintX GTS class lead in the vivid LaSalle Solutions-themed Aston Martin. The pair have seen great success in this new series format in Utah and Canada, and plan to continue their podium streak with this newly-dressed car as they race down the famous Corkscrew at Laguna Seca.

As president of the Solutions Group at LaSalle Solutions, Steven Robb has been a consistent supporter of TRG throughout the team’s race season. Enthusiasm from the partners and customers of the IT asset management company is evident, with dozens of LaSalle guests attending all of the major race weekends across the country. The red-and-white logo has been part of TRG’s livery since the 2015 24 Hours at Daytona, and the company has steadily increased their partnership with the race team since then. However, their relationship extends far past racing and is a prime example of how a tech company can truly activate around motorsports. LaSalle Solutions has hosted parties at Topgolf Las Vegas, where guests were greeted by four of TRG’s racecars with strategically-placed decals of the tech company’s best customers placed on the body panels. In Chicago, the team staged a full TRG-AMR race-weekend paddock setup for the enjoyment of executives and guests at Cisco Systems, one of LaSalle’s top partners. Most recently, the team’s VIP hospitality area at Sonoma Raceway, called the “LaSalle Solutions & Crowdstrike” tent, served nearly 200 guests at the beautiful track.

“Even though I will be present in spirit only for this race, I’m sure the LaSalle Solutions Car will once again find its way to a podium finish,” said Steven Robb. “We always have a big group of customers, partners and guests at every race, so having the LaSalle Solutions Aston Martin with Derek and Jason at the wheel is going to be awesome! We consistently have some of the greatest team supporters in the PWC paddock, which is evident by our many branded team polos and caps seen around the paddock. It’s such a great experience for LaSalle Solutions to be a part of the TRG family. We’ve had a presence on the cars since the Daytona race of 2015. Even though this is the close of the 2016 season, we are once again excited about the opportunity to partner with TRG in 2017 and continue to bring a once in a lifetime experience to our customers and partners.”

“It’s always exciting to be behind the wheel of anything that TRG puts on the track, but this weekend is feeling particularly big,” said Derek DeBoer. “We have our sights set on bringing the Team GTS SprintX trophy home, and also have a shot at the individual driver championship as well. It’s going to be a great inter-team battle. This, combined with our celebration of LaSalle Solutions’ amazing support over the last 2 years, and the announcement of our partnership moving forward into 2017 are a real honor. BRM Chronographes, Rebounderz, Racing For Cancer, Pirata Della Strada and Simon Ward have also been such great partners and we are excited to have them as such an integral part of the team.  As usual, we’ll also have #CateStrong, Mason’s Hope, and now 17 Strong riding along with us as we honor these 3 strong individuals and their continued fight to beat cancer – we keep them in our prayers and love that we get to represent them as we go into our big closing event of 2016!”

“This is truly been one of the best partnerships we’ve seen in motorsports, and like everything else, a part of it is timing,” said Kevin Buckler, CEO. “We couldn’t be happier to have Steven Robb and LaSalle Solutions back for 2017 as one of our primary partners. They maintain a strong and professional relationship with all of their customers and vendors through a variety of events, and have found a natural home here in the motorsports paddock. The Pirelli World Challenge Series provides an amazing opportunity for us to to craft this type of program. It is fun and festive and visceral, but more importantly, it is very productive for all.

“A secret we’ve discovered was that this is one of the best places ever for Business-to-Business opportunities, and Steve and his team have just proven it with several deals they were able to put together through the relationships made over race weekends this past season. The opportunity to spend the days on track with a top level executive from a different or unique company and try to find a way to do business together has been powerful for us and LaSalle. On top of everything else, Steve and I have become good friends. We work hard to help each other grow each other’s businesses, and even have a little fun along the way. What could be better? TRG Is a magic place for companies, and Steve has been the catalyst at a time when people are really discovering the power of motorsports over other forms of advertising – or relationship dollars they have been spending. It works and it’s only going to get better. He has a huge commitment in Chicago this weekend, so once again (just like we did in Le Mans) Little Stevie the Bobblehead will be traveling with us throughout the race weekend so stand by for a little fun. Steve has a motto, ‘Never say Can’t,’ which is why he’s a perfect partner for the TRG team.”

About Steven Robb and LaSalle Solutions:

As president of the Solutions Group at LaSalle Solutions, Steven Robb oversees the Product Development, Professional Services and Group Operations teams. Steve is responsible for all sales, operations and the development of LAMP℠, LaSalle’s market-leading cloud-based asset, lease and maintenance contract management platform.

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